If you thought composing a meaningful message within 140 characters in Twitter is difficult, you’re going to need to make it even more succinct with the 95 characters you have for a Google AdWords ad. And that translates to convincing someone to go to your site within 95 characters! No doubt a challenge.
There are plenty of tricks and tips out there in the WWW to refer to when you write your Google AdWords ad copy but here, we’ll like to share with you some very interesting statistics I came across at MindValley Labs – the good people there have some very interesting killer writing tips as well.
1) Dot Dot Dot…
MindValley Labs once placed 2 ads and the only difference between the 2 was 3 dots. Check out the statistics below:
And why did it work so well? Well, putting 3 dots behind a sentence tend to make people think there is more information waiting to be read after clicking on it isn’t it?
2) The Impact Of a Word Change
Can you spot the difference? Yes you got it. MindValley Lab found that when they changed the word “Changes” to “Change”, it resulted in a 180% increase in Click-Through Rate. What an impact it made!
Change versus Changes. The two words can be subtly read as “To change it yourself manually” versus “This will change automatically”.
Depending on your product, the words you use should imply differently. Think. What would your customers find more appealing? To have your product work for your customer or would your customer rather do it themselves?
Here are some examples:
You get the idea.
3) Capitalization:
The MindValley Labs folks have proven that by simply capitalizing strategically in your Google AdWords copy, it can maximize CTR and ROI. Capitalized keywords stand out more and almost always outperforms those ads that aren’t capitalized.
The above test done by MindValley Labs clearly show that by capitalizing the right keywords in your ad (except for words like, “in”, “and”, “on”, and those 2 words like “up”, etc…) can boost your CTR by 80%! Small but very impactful!
We always look forward to opportunities for sharing our knowledge and ideas. We hope you found this insightful!
