Oasis Interactive recently completed a credit card microsite for Dunia Bank in Dubai, UAE. The microsite, is part of a larger “through the line” communication, aimed to target the discerning in Dubai. Instead of a plain PDF online publication, it would also be the first time Dunia Bank attempts to create an experience for their online visitors.

The success of the flash microsite is a small step for Oasis Interactive as this would be the first time we are serving a client from UAE. It is also an example of how our outfit has the ability to engage in challenging projects, both locally as well as across borders. From conceptualization, architecture design, user interface planning, development and deployment, the project team took less than 2 weeks to fulfill requirements.

This post is not to exemplify how fast our development timeline is. Nor to prove how much a “sweat shop” we are. Rushed timelines are strongly advised against in Oasis Interactive where we cultivate a belief on proper thought process and quality work. But it happens especially when there is so much pressure to do a full launch through all media channels.

This post is to put special mention to our methodology, as well as a ‘pat on the back’ for the team involved. Proper processes are in place to ensure the best user experiences and interfaces. These processes included 2 levels of wire framing, information architecture mapping critical content paths as well as stringent usability tests. It is through the tested methodology, backed by a solid development framework, which allows us to deliver consistent work time after time.

Most importantly, it would be something that we would be all proud of. Of course, none of this would be possible if the account servicing team had decided not to stand by it. It was difficult and I expect not only pressure to deliver on agency end but also on client’s whose timeline is already so tight. The team managed to pull through and of all the late nights spent on this one, nothing is perhaps more satisfying than delivering something that brings result.