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Us folks at Oasis love our desserts and cakes, so you can imagine how mighty excited we were about the  launch of an entirely new foray into the market by our friends at The Patissier – Frozen mousse cakes you can DIY at home!

We are the guys behind both the website and the exclusive Bloggers’ preview event held on the 17th July, Saturday, at Hotel Re!.

Our blogger friends, such as LeRoy, Justin, Lionel & Kaiyi, Yuan & Fen, Chloe & Phoebe, Daniel, Maureen, Elaine , Clara, Priscilla, Fidelis, Esther, Nadia, Jacelyn, Cherry, and many more arrived in a flurry of excitement, whipped out their DSLRs and thinking caps (actually baker’s hats) and set about having some good ole’ DIY fun!

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Tempted? The mousse cakes are available in 3 flavours: Strawberry Delight, Mango Madness and Chocolate Dream. Our favourite is the Chocolate, with its rich chocolatey melt-in-your-mouth goodness.  Our bloggers also fell in love with the light, tangy Strawberry Dream and juicy Mango Madness…

The most amazing part? They are snap freezed to -30 degrees Celsius within 15-20 min to lock in their freshness, and don’t lose their moisture even after being frozen for months! You have to try it for yourself to know what we’re talking about! ;)

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Having  satisfied their tummies with free flow of the yummy mousse cakes and a short demonstration on cake decoration, it was time for some DIY fun! It’s easy… just let your imagination run wild!

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It’s so easy, everyone can have fun!

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Excited faces!!

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Jacelyn of Daintyflair

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Nadia of Nadnut

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Anastasia and Justin of Gourmet Estorie

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Chloe and Phoebe of The Food Chapter

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Clockwise from left to right: Priscilla, Fidelis, Esther, Nadia,  and Jacelyn

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From Left to Right: Fen, Kaiyi, Elaine, Chloe and Phoebe

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Fen and Yuan from sgdesserts

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Charlene of Charlinary

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Clara of Dblchin

To celebrate the launch of Patite Patisserie, the Trio Pack (Chocolate Dream, Mango Madness and Strawberry Delight) is available online from 16th July to 15th August for just $60 (U.P $75)! You can also buy them off the shelves at Meidi-Ya at Liang Court, perfect for your next party without the hassle of baking your own cake!

Check out our Bloggers’ take on these delicious cakes too!

The Food Chapter

Indulgence After Workout

Memoirs of Food

Miss Tam Chiak

Justin Daniel Pereira (Gourmet Estorie)

The Ice Angel

The Luckiest Chick

Nadnut

Simply Drama Queen

Dblchin

Judging Me

Cherry Love Love

The Brief
Everyone knows NETS in Singapore. Taking their first step towards social media, they would like to explore brand engagement and an effective promotion broadcast. The goal is to build a creditable base of fan base in Facebook within 14 days.

The Challenge

How does the lure of winning PS3 everyday sound to you for 14 days? It sounded perfect for 5,000 odd Singaporeans. We developed a customized Facebook Application to randomly generated 4 alphabets every day (i.e. N,E,T,S). The idea was to register (through Facebook) your personal particulars and you will randomly get an alphabet. Everyday, we will announce of the “letter of the day”. If it is your letter, you could be the lucky winner of a PS3 through a lucky draw pool. If it is not, you are still eligible the next day.

The Word of Mouth through personal wall updates generated a lot of viral traffic. 5,000 fans were generated in 14 days of the campaign. There were also lots of energy and vibes from the contestants through wall communications. Even though the key driver to the campaign was obviously the lure of an incentive (which opposes the algorithm of Social Media in the first place), we are happy that it stood out among many bigger campaigns that were running at the juncture. The battle is won but the war is not. Watch out for more tactical campaigns on the NETS Facebook page as we continue to carve it to be an effective feedback and communication channel for NETS.