Google recently launched the SideWiki plug-in for firefox and IE browsers. With SideWiki installed, anyone can now contribute comments to any webpages. Yes, any webpages. That effectively converted the entire world wide web to a singular social web that empowers consumer to comment on anything & everything.
The SideWiki feature adopts a user rated system that determines the ranking of each comment. Comments that are voted ‘useful’ gets a higher ranking. Abuses can be reported to Google so the folks there can review the offending comment and decide if it should be removed.
Brands hesitant in embracing the social web now has a new challenge right at their doorstep. SideWiki has basically created a comment box on all their webpages allowing anyone to pen their views. Think about your competitors posting a comment that focuses on the weaknesses of your product and emphasizing their strengths over yours. Think about happy customers complimenting your staff for a pleasant experience at one of your outlets or a unhappy customer complaining about the quality of your services. Can you ignore these like you used to because it is happening elsewhere and not on your website?
This is major step forward in the transition of the world wide web to social web and there is more to come. The key is to start learning how to embrace the social web, understand and accept that your corporate website has became a platform where consumers can now openly discuss, comment and compliment you. Listen to the consumers and address issues to deliver a more consumer-focus, consumer-centric and consumer-driven service / product. Equip your people with skills in handling positive and negative feedback and not sweep them under the carpet.
Pretty cool isn’t it? Imagine that this could very well be our future – the result of the next wave of internet revolution. The innovations with regards to the web has been staggering in the last decade. I believe you’ll agree that the internet has changed everything in the last decade.
Digital payments are the future – that’s for sure. I, for one, shop and pay for my things online, pay bills online, transfer money to friends online. And that makes up a huge part of my payment habits – just like many others out there today.
The examples cited in the video are very interesting but the reality is, it would not be possible without embedding computer screens into shopping carts, bus stop posters, and bar tables. We’re a long way off from that sort of thing, especially since we can’t even get Near Field Communication contactless payments to take off successfully.
Come November the 3rd, when Paypal opens up its platform to external developers, will it mark the beginning of transforming the way goods and services are delivered?
PayPal X is an important step for them in becoming a universal payment utility but it seems to me that the impact of this is highly dependent on the support of channel partners.
P.s.: Have you heard of https://twitpay.me/? Twitpay uses the PayPal platform to do commerce over twitter – whether it’s to raise money for charity, transfer money to friends, or receive payment. Go take a look. It’s pretty interesting.
Oasis Interactive recently completed a credit card microsite for Dunia Bank in Dubai, UAE. The microsite, is part of a larger “through the line” communication, aimed to target the discerning in Dubai. Instead of a plain PDF online publication, it would also be the first time Dunia Bank attempts to create an experience for their online visitors.
The success of the flash microsite is a small step for Oasis Interactive as this would be the first time we are serving a client from UAE. It is also an example of how our outfit has the ability to engage in challenging projects, both locally as well as across borders. From conceptualization, architecture design, user interface planning, development and deployment, the project team took less than 2 weeks to fulfill requirements.
This post is not to exemplify how fast our development timeline is. Nor to prove how much a “sweat shop” we are. Rushed timelines are strongly advised against in Oasis Interactive where we cultivate a belief on proper thought process and quality work. But it happens especially when there is so much pressure to do a full launch through all media channels.
This post is to put special mention to our methodology, as well as a ‘pat on the back’ for the team involved. Proper processes are in place to ensure the best user experiences and interfaces. These processes included 2 levels of wire framing, information architecture mapping critical content paths as well as stringent usability tests. It is through the tested methodology, backed by a solid development framework, which allows us to deliver consistent work time after time.
Most importantly, it would be something that we would be all proud of. Of course, none of this would be possible if the account servicing team had decided not to stand by it. It was difficult and I expect not only pressure to deliver on agency end but also on client’s whose timeline is already so tight. The team managed to pull through and of all the late nights spent on this one, nothing is perhaps more satisfying than delivering something that brings result.
We’re proud to have received news that www.nets.com.sg has once again been ranked #2 in the Singapore Hitwise Awards ‘Business and Finance – IT and Internet’ industry based on monthly average market share.
Twice a year, Hitwise awards the 10 most popular websites across some of their 160+ categories.
As NETS’ appointed online agency since 2006, we are honoured to be working closely with the good folks at NETS to make this possible.
This ranking relates to Singapore based users visiting Singapore websites.
Network for Electronic Transfers (NETS) - www.nets.com.sg has been in the Top Ten position on the Singapore Hitwise Awards for the past 2 consecutive years in 2007 and 2008.
We are looking for a dynamic, smart and outgoing individual to fill the newly created position of Business Catalyst (Digital Marketing). We don’t really mind if you are a freshie. We don’t really care if you do not have agency experience. What we want is someone who believes in digital and social media marketing, an active participant in these outlets and is kept abreast of digital marketing trends in this industry. Some that wouldn’t think Twitter is a new type of candy…
A glimpse of what to expect…
You will be the voice of the agency and be looked upon to handle presentations.
You will work closely with the digital team to conceptualize ideas to help market our clients’ products and services in the digital space. Of course, after that, you need to ’sell’ these
You will be regarded as the agency’s social media advocate so our clients will be all ears when you start talking about social media marketing.
You will be required to socialize, not only in the social media universe, but at media events, seminars and conferences.
You will be valued as a individual in this agency.
If you think this position interest you and you have the drive to make things happen, Email us your Word or PDF CV please. Candidates that are able follow us on Twitter & be our fans on Facebook shall have a edge. ;o)
