The Importance of SEO Copywriting

May 28th, 2009 | 0 comments

What is SEO Copywriting?
An essential component of any SEO (Search Engine Optimization) process, SEO copywriting is the skillful manipulation and weaving of keywords into your web content so that your web page will rank highly in a search engine.

So why is it important?
SEO copywriting is one of the most effective tools to give your website maximum visibility on the web. We’re talking about content that is interesting to your site visitor AND is written to maximize its appeal to search engines.

Optimized content brings the traffic in.
Search engine spiders are always on the hunt for relevant keywords and pages that have genuine content pages – that is, optimized content that is created by incorporating target keywords and key phrases. In other words, if you have relevant content, the engines cannot possibly view your SEO optimized pages as irrelevant. Hence the rankings that your web pages achieve tend to be as stable as those that are achieved by other search engine optimization techniques.

Good, persuasive content closes the deal
High page rankings depend a lot on the keywords that make up the copy of a page but that means more than just fitting as many keywords as you can into the text. Regardless of how a visitor arrives on your site, whether they clicked through from the search results, a web banner, a sponsored ad listing, or has typed in your URL, it’s your content that needs to convert them into customers. Engaging content, that has a powerful combination of good design, development and well-written SEO content can entice people beyond the home page and continue to guide them step by step to becoming profitable and loyal customers.

In Conclusion
By crafting keywords-rich copy and balancing it with persuasive and compelling contents, you’ll be on your way to attracting maximum search results and a better user experience for your site.

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LinkedIn made Easy

May 15th, 2009 | 0 comments

One of the most asked questions from my clients – What’s LinkedIn and how it can benefit my business?

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If you use Facebook to connect to friends, you can use LinkedIn to connect to business associates. LinkedIn is a social networking site where an individual creates an online profile of his/her professional resume. With that profile, he/she then connects to someone in LinkedIn and through that network, establish new job opportunities or business opportunities. Within your network of business contacts, you can recommend or as to be introduced to other contacts. LinkedIn allows users to also create and join groups. Within these groups, users can discuss and share ideas on the specific topics. Here are some ways that you can use LinkedIn to leverage on your career or business:-

Join groups and get involved in discussions

Participate in discussion within groups that are related to a your industry. It is through this participation that you inherit new ideas and also made yourself known. In your discussion, you have the opportunity to be heard, make relevant references to your blog posts and even use case studies in your business to reinforce a point you are making. If you are doing it right, you will be able to increase the visibility of your business and brand, generate sales leads, drive traffic to your websites and even enhance your SEO efforts.

Set up a company profile

A properly crafted company profile page will open your company to attract potential candidates. Add links to your company’s blog, facebook group, twitter account, etc. Your digital footprint is something that you can leverage on to attract talents, at the same time, give your potential clients a feel of your corporate culture.

You may want to know before jumping in…

There are a few issues you may want to keep in mind before launching a campaign on LinkedIn. Confidential corporate information – Similar to any online social media networks, the risk corporate information leaking is real. That risk is multiplied if there is a huge number of employees in LinkedIn. You may want to communicate some simple house rules for employees to aid them in understanding what’s considered ‘confidential’. Poaching – It is known that recruiters use LinkedIn and other professional networking sites to headhunt potential candidates for their assignments. You may also want to know even without LinkedIn, poaching and headhunting still exists. You are want you posted - Again, like any social networking, you are what you post. Your corporate culture is also reflected based on how you ‘behave’ on LinkedIn. Be mindful that you are being watched by potential employers, clients and more importantly, your BOSS! Have fun!

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Social Media Explained

May 12th, 2009 | 0 comments

Social Media in Plain English from leelefever on Vimeo.

A simple-to-understand video on what’s social media all about.

To me, the emergence of Social Media, globally and in Singapore, allow consumers to influence decisions of fellow consumers. At the same time, it shifted the way businesses are managed and forces people like the ‘Big Ice Cream Factory’ to rethink on their marketing strategies.

The video did not really touch on how the ‘Big Ice Cream Factory’ be affected by groundswell. Although it benefited directly from the increased sale of vanila flavoured ice cream, there are other more crucial effects that may result from this.

First, social media flattens the playing field. Small start-ups that has a ‘better idea’ can now compete on a level playing field with the big boys. They focus on a niche market, has a smaller but more loyal customer base. They are nimble and if they are listening to their customers, they will be able to change product offerings based on consumers’ demand. The ‘Big Ice Cream Factory’ now faces the risk of losing market-share, when more and more such start-ups emerge. What the ‘Big Ice Cream Factory’ can do is to then flex their ‘$ muscle’, invest heavily in traditional advertising and attempt to influence buying decisions. That increases cost of sales and diminishes margins. Even if the market share is maintained, profits are reduced. How long can that last?

It is natural that companies will start looking at this powerful medium eventually (if they have yet to). That will change the way they market their products, engage their consumers, develop new products and even the way their organize their teams. The effect of social media to businesses is deep.

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