Social media marketing | Oasis Interactive

Celebrate Life! – POCC Pink Party @ ZOUK

August 12th, 2010 | 0 comments

As dusk approached, ZOUK was awash in PINK on the 24th of July 2010 (Saturday), with partygoers from all walks of life pledging their support in the cause against cervical cancer.

The Oasis team was extremely stoked by the massive turnout, having poured in our heartfelt effort in the management of the entire event from scratch, from the securing of the sponsors, goodie bags, artistes, right down to the nitty gritty details of the event planning.

We thoroughly enjoyed the whole process, and if you have an event in mind and need some out-of-the-box ideas, feel free to contact Rachel at 97429085 or rachel@oasiscommunications.com.sg, and we’d be more than happy to help!

All dolled up thanks to our kind sponsors Citigems, BYSI, Ladyfinger, Essensuals, Strip, and Muiik, our beautiful POCC ambassadors took to the stage to share their insights on the prevention of cervical cancer, and their own vaccination experiences.

Valerie of www.Dweam.com

Dawn of www.Monoxious.com

Esther of www.the-miracle-season.blogspot.com

Fidelis of www.theluckiestchick-.blogspot.com

Nadia of www.Nadnut.com

Priscilla of www.Deadpris.com

Cassandra, our emcee for the night.

Mrs. Singapore – Queen of Hope 2010, Ms. Yuan Wen Ling and Mediacorp personality Ms. Apple Hong also graced the event, sharing their personal thoughts and encouraging everyone to spread the word about the prevention of cervical cancer.

Mrs. Singapore Queen of Hope, Yuan Wenling

Ms. Seles Rudge, having being diagnosed with cervical cancer just a few weeks before the event, also shared her personal experience on the recovery process, and how her loved ones around her helped her to stay strong. Her story prompted many of the ladies in the audience to firm up their decision to protect themselves.

Here’s a look at some of the responses our POCC campaign has brought about: here, here, here, here, here, here, here, here, here, and here.

Of course, besides the serious message at hand, our audience was treated to a series of pole dancing performances by Acro Polates and a thrilling magic show by JC Sum and Magic Babe Ning. You can read the coverage by City News here .

Don’t forget, protect yourself, and your loved ones too!

Check out the action here:

Another Successful Blogger Event!

August 10th, 2010 | 0 comments

Last week, Team Oasis was busy coordinating the exclusive blogger-only launch of the range of PHYSIOGEL products. The event saw an attendance of 41 beauty and lifestyle bloggers in Singapore eager to learn more about the new moisturiser.

It was held at Grand Park Hotel and I don’t think we’ve seen more generous clients! PHYSIOGEL gave away an awesome goodie bag worth $140 of their products in retail sizes! Check out what the lucky bloggers received:

The pretty package!

Isn't it full of goodies!!

Here’s an outline of the wonderful workshop:

38662_417968369409_43799829409_4550111_1355733_n

Clara from www.dblchin.com asking questions to speaker, Dr Mark Tang

Loads of phototaking with the cute goodie bags!

Pretty Bloggers with their goodie bags

Bloggers were split into groups for the GAMES session

They were all split into groups for GAMES session!

With games, of course there were great prizes! Valerie from www.dweam.com wins a retail sized PHYSIOGEL Shampoo!

Interactive Testing Sessions

Bloggers got to sample the PHYSIOGEL range of products

Camwhoring persists, of course.

Peggy from http://thydowager.blogspot.com and Amelia from http://aforamelia.blogspot.com/

Bloggers had their own photo taken and printed on the spot!

How moisturised are you? Bloggers find out by getting tested!

At the end of the day, clients always ask us, is it really effective? What’s the ROI? But I say, just like how you would rely on word of mouth referrals for your products and services, you also need to rely on these opinion leaders in the blogosphere to help spread your brand’s message. Only this time, through social media.

Instead of paying $20K for a one time print ad that will be printed in a single day and then chucked and forgotten the next, why not consider social media marketing for a moment? That’s a huge topic to cover so let’s zoom in to blogger engagement specifically. These mini blog entries by these bloggers will be online, read over and over again by others. These are not paid reviews, neither are they advertorials. These are true opinions of people who contribute actively online. Today’s smart consumer knows the difference.

In addition to the influence these bloggers have on their own group of friends, readers, fans and followers, having all these bloggers talk about your product is really what you want online. Not only for the word of mouth ripple effects, but also to opitmize your brand on Search Engine!

Yes. Brands mentions on blogs, forums, etc etc all translate to digital footprints for the brand. For PHYSIOGEL, imagine someone typing in “Physiogel is it any good?” in search engines and finding the reviews of all these independent bloggers talking about the brand.

Can any other form of marketing do that for your brand? Food for thought.

Here are some blog entries by bloggers who attended this event: here, here, here, here, here, here, here and many more.