As the Singapore Election Polls heat ups (Tomorrow is Nomination Day!), this year’s battleground seems to be virtual. The social media platforms like Twitter and Facebook have been used by both PAP and the oppositions even before the battle has [...]

Our conversations with clients become messy sometimes when we get too excited with what digital can do nowadays. It becomes difficult to focus and balance between the necessary and the nice to have. Focusing the consumer’s wants versus the client’s [...]

The race for the bragging rights for the first Singapore integrated resort is on for both Sentosa Genting World and Marina Sands is on as both are frantically tidying up…

Google recently launched the SideWiki plug-in for firefox and IE browsers…

At the end of the day, clients always ask us, is it really effective? What’s the ROI? But I say, just like how you would rely on word of mouth referrals for your products and services…

The launch of an entirely new foray into the market by our friends at The Patissier – Frozen mousse cakes you can DIY at home!

The adoption rate of Social Media platforms in Singapore is picking up, albeit slowly…

This was part of my presentation to a Singapore-based client this morning on what our agency can do to help them…

Many ‘twitter gurus’ make a business out of this by teaching others how to increase the number of followers in a very short time…

Most digital marketers believe the number of twitter followers they have can be equated to one’s reputation in the twitter world. I agree and disagree…