Welcoming a new colleague

As the Singapore Election Polls heat ups (Tomorrow is Nomination Day!), this year’s battleground seems to be virtual. The social media platforms like Twitter and Facebook have been used by both PAP and the oppositions even before the battle has [...]

Our conversations with clients become messy sometimes when we get too excited with what digital can do nowadays. It becomes difficult to focus and balance between the necessary and the nice to have. Focusing the consumer’s wants versus the client’s [...]

Even before the measurement of success of how well your campaign sites engages the customers, the focus should be on the question what drives them to the front of your garage…

The race for the bragging rights for the first Singapore integrated resort is on for both Sentosa Genting World and Marina Sands is on as both are frantically tidying up…