Books We Are Reading – MARKETING

Posted by CK Ew on 2011-04-17 in BOOKS |
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MARKETING

Marketing magazine is Asia’s leading source of advertising, marketing and media intelligence with editions in Singapore, Hong Kong and Malaysia (Advertising+Marketing Malaysia). Credible, fiercely independent and always first with the big stories, more advertising and marketing professionals in Singapore rely on Marketing each month to keep them informed than any other magazine.

Current Print Edition -

MARKETING
Ed’s Letter: Brands cop flak over insensitive remarks
Brand Health Check: One Dior closes…
Client-side: Give women a reason to turn you on
Opinion: Ad Watch / Web Watch April 2011
Driven to be different
By invitation only
Wired for results

MEDIA
Media Viewpoint: To measure or not, that is the question
Agency Brief: Staying one step ahead of Big Brother
In the spotlight

ADVERTISING
Market Spotlight: Consumers reject retailers’ pleas

ONLINE ADVERTISING

PUBLIC RELATIONS

PEOPLE
Banking the Ngui way

 

 

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