Another Successful Blogger Event!
Last week, Team Oasis was busy coordinating the exclusive blogger-only launch of the range of PHYSIOGEL products. The event saw an attendance of 41 beauty and lifestyle bloggers in Singapore eager to learn more about the new moisturiser.
It was held at Grand Park Hotel and I don’t think we’ve seen more generous clients! PHYSIOGEL gave away an awesome goodie bag worth $140 of their products in retail sizes! Check out what the lucky bloggers received:
Here’s an outline of the wonderful workshop:
Clara from www.dblchin.com asking questions to speaker, Dr Mark Tang
Pretty Bloggers with their goodie bags
They were all split into groups for GAMES session!
With games, of course there were great prizes! Valerie from www.dweam.com wins a retail sized PHYSIOGEL Shampoo!
Interactive Testing Sessions
Bloggers got to sample the PHYSIOGEL range of products
Camwhoring persists, of course. 
Peggy from http://thydowager.blogspot.com and Amelia from http://aforamelia.blogspot.com/
Bloggers had their own photo taken and printed on the spot!
How moisturised are you? Bloggers find out by getting tested!
At the end of the day, clients always ask us, is it really effective? What’s the ROI? But I say, just like how you would rely on word of mouth referrals for your products and services, you also need to rely on these opinion leaders in the blogosphere to help spread your brand’s message. Only this time, through social media.
Instead of paying $20K for a one time print ad that will be printed in a single day and then chucked and forgotten the next, why not consider social media marketing for a moment? That’s a huge topic to cover so let’s zoom in to blogger engagement specifically. These mini blog entries by these bloggers will be online, read over and over again by others. These are not paid reviews, neither are they advertorials. These are true opinions of people who contribute actively online. Today’s smart consumer knows the difference.
In addition to the influence these bloggers have on their own group of friends, readers, fans and followers, having all these bloggers talk about your product is really what you want online. Not only for the word of mouth ripple effects, but also to opitmize your brand on Search Engine!
Yes. Brands mentions on blogs, forums, etc etc all translate to digital footprints for the brand. For PHYSIOGEL, imagine someone typing in “Physiogel is it any good?” in search engines and finding the reviews of all these independent bloggers talking about the brand.
Can any other form of marketing do that for your brand? Food for thought.
Here are some blog entries by bloggers who attended this event: here, here, here, here, here, here, here and many more.
