Singapore Corporations adopting Social Media Marketing

The adoption rate of Social Media platforms in Singapore is picking up, albeit slowly.

It doesn’t help that there is a lack of examples of companies that have tried and succeeded and tried, failed and later succeeded in Social Media. There are still a lot of uncertainty clouding this topic and a lot of it stems from not understanding the new mediums as well as how to measure the results.

That’s actually where digital marketers like Oasis Interactive are here to help. We’ll help to monitor, moderate, and measure the reactions online. Not just start a fanpage on Facebook or a video on youtube or launch a blog. Today, we’ll like to share some examples of Singapore Brands undertaking Social Media Marketing Campaigns. Maybe it’ll help to inspire you!

1) NTUC Fairprice

A prominent and established brand in Singapore, NTUC Fairprice wanted to enhance relationships with customers, so as to understand and better serve their needs. They went where the bulk of Singaporeans were took their their first dip into Social Media with great responses!

• Fairprice’s first ever campaign in Facebook called “That’s My Fairprice”
• Facebook Fan Page has to date, more than 9,000 Fans
• Close to 400 entries were received for their “That’s My Family” Facebook contest
• According to press statement, the supermarket chain acquired about 1,000 fans just three hours after its launch.
• Fan page acted as a broadcast channel for their promotions, contest and TVC

2) Ministry of Community Development, Youth and Sports (MCYS)

MCYS wanted get encourage Singaporeans to find that special someone based on character and personality instead of the infamous 5Cs. Many in Singapore has heard of their “Beautifully Imperfect” campaign. Not only through the touching TVCs played on TV, but also, through their Facebook Fan Page.

MCYS created a ‘Beautifully Imperfect’ public profile on Facebook to run a contest. Fans were invited to upload a photo of themselves with their partners and to share what makes them a beautifully imperfect couple. The 10 couples with the most votes won cash prizes.

• The 21-day campaign received close to 400 contest submissions
• More than 100,000 unique visitors visited the Beautifully Imperfect public profile
• More than 14,000 users became fans of the profile (To date, close to 17,000 people are now fans)
• More than 100,000 engagement actions such a comments and posts.

There’s definitely more companies who have adopted Social Media in Singapore. But that’s a blog post, for another time. Stay tuned!